crowdCaster is a new social broadcasting platform that allows users to upload, listen to and
interact with 140­second audio “casts”. Essentially, it’s giving the world a voice, in ways that
members of the general public didn’t have available to them before. While entertainment,
current affairs and the creative arts dominate its user­ generated content, there’s been a
small­ but­ growing movement towards utilising this exciting platform for empowering other
meaningful work, and it hasn’t gone unnoticed.

The Bookmarks Awards 2016 saw crowdCaster taking the bronze award in the category of
Mobile App Development ­ a highly coveted accolade in the digital industry. This is due to
the growing success of the application, which had its soft launch in late 2015, and then
became available on both Android and iOS devices earlier this year.

With over 800 sign ups in the pre­launch phase, people took notice before the site was even
officially launched. This is quite notable, bearing in mind, there was no traditional
advertising — simply some digital and content marketing at a humble level, while the site
was being fully developed. But as the application found clear direction and a willing
audience, so it has , and continues to , grow.

Today, it is a burgeoning platform for artists,
organizations and (extra)ordinary citizens who wish to be heard.

How NGOs, Grass­Roots Organizations and Social Broadcasters Can Benefit

It’s free —One of the biggest hurdles for any non­government organization is funding.
crowdCaster offers a free medium, that requires only Internet and a phone/computer with a
mic (almost all), to reach a wider audience. This is also a perk for those who wish to cast
solely for art, education or entertainment.

It can be shared across social platforms — Casts can be shared on Facebook, Twitter,
Google+ etc. in order to provide content for existing channels and campaigns. This also
helps people get the word out and grow their listenership.

It’s more engaging than text —The intimacy of the human voice is a powerful tool, and
allows organizations to make a more personal connection with their audience than with text.
It can also create an immersive experience for those who broadcast socially.

It can offer anonymity — In instances where organizations would like to share the stories
of some of the people they assist, they can do so without compromising their anonymity in
some cases. However, the story will remain personal, in a voice that carries the humanity,
which text sometimes does not.

User­ friendly – The site is easy to use and does not require training staff members to do so
in most cases. Clear options are available on the left to help you set up a profile, record,
discover and interact.

Get in Touch – If you’re interested in this social broadcasting platform, take a look and see if you feel
crowdCaster can help your organization gain leverage and make a positive
change: www.crowdCaster.com.

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